The internet is a rich source of marketing ideas and strategies for any marketer wishing to develop his business online. The main advantages of the internet are that one can reach out to a broad set of people, broadcast the marketing message to a targeted audience, develop and deliver products to customers online and also do it with the minimum effort. Here are six hot strategies for online marketing.

Article Marketing For Creating A Brand

A personal brand goes a long way in attracting prospects and customers to one’s products and services. Therefore, article writing and article marketing have emerged as a popular means to create one’s online reputation. When people see various articles written by the marketer and published in multiple article directories, they immediately develop a sense of trust in the author and start considering him as an expert in the field. Then the prospects naturally seek out the author and know more about his product offerings.

Ebook Writing For Generating Traffic

When there is a lot of competition, a marketer needs to differentiate his services from others and also must use unique methods to attract prospects to his business. One of the popular means is to write an ebook and share it with others. Since the ebook moves from one person to another in a viral manner, it is the best way to promote one’s products. Alternatively, the marketer can also offer the ebook as a gift in return for opting in to the mailing list.

Sales Funnel Development For Selling High Ticket Products

When there are high ticket products to be sold, an elaborate process needs to be followed in the form of a sales funnel. This sales funnel approach prepares the prospect in stages to buy the high ticket item. In the process of setting up a sales funnel, the internet marketer can also sell affiliate products and earn significant revenue. In a sales funnel, the marketer develops trust by sharing useful information with the prospect and then encourages him to buy the products.

List Building For Trust And Relationship

Relationship building with one’s prospects and customers is of primary importance for an internet marketer. Therefore, the first step in this direction is to build a list of email ids. The next step is to supply information which is of relevance and value to the prospects. This will make the prospects want to receive emails from the marketer. As the trust level increases, the marketer can sell many products to his prospects.

Online Coaching For Sharing Expertise

Sharing one’s expertise through an online coaching class is a marvelous strategy to attract prospects for the business. For instance, if one is marketing nutritional supplements, one can start an online class which imparts knowledge of good dietary habits, qualities of food and importance of exercise. All this helps to generate more value to the products one is selling. In addition, these online classes can also become a source of revenue for the marketer.

Social NetworkingFor Making Friends

Social networking is usually a means of making new friends but it can also be used as a platform for promoting one’s online business. Although one must not directly promote one’s business on sites like Facebook and Twitter, one can use these sites to connect with prospects and customers and strengthen the bonds of relationship which is the foundation of any business.

The internet has made it extremely easy for entrepreneurs to start and develop their business online. And the above six strategies can help them to grow their business on a consistent basis.