What exactly is baconnaise? Apparently it is bacon flavored mayonnaise that is actually made without actual bacon, but tastes like it. Baconnaise comes in regular and light varieties from an entrepreneurial company called J D;’s.

J D;’s is owned by two gentlemen named Justin and David who, while working for a small technology company two years ago, hit upon the idea of a bacon flavored salt. After developing bacon salt over a period of several months, Justin and Dave rolled out the product with three varieties, original, hickory, and peppered. The line has since expanded to natural and several “limited edition” bacon salt varieties, including applewood, jalapeno, mesquite, cheddar, and maple.

The way Justin and Dave got their first startup money is probably unique on the annals of small business. Dave’s three year old son Dean won five thousand dollars in America’s Funniest Home Videos by hitting a series of T balls around the back yard, hitting the swing set and daddy the cameraman among other things.

After a success selling bacon salt on the Internet and through various retail outlets, Justin and Dave, following a customer request, hit upon the idea of “spreadable bacon.” The new product would not just be bacon flavored mayonnaise, so a product development phase ensued in which Justin and Dave put their health at risk by tasting various varieties of baconnaise and actual bacon to compare tastes.

J D;’s advertises baconnaise as being suitable to put on sandwiches, salads, dips, chicken, fish, and hamburgers. One wonders what potato salad, deviled eggs, or crab cakes would taste using baconnaise.

Somewhat counter intuitively baconnaise is not a coronary in a jar. It is not make with real bacon and is therefore even vegetarian safe. The nutritional information for regular baconnaise states that a serving of baconnaise contains 9 grams of fat, including 1.5 grams of saturated fat, 0 grams of trans fat, 5 grams of polyunsaturated fat, and 2 grams of polyunsaturated fat. Per serving of baconnaise there are also 10 milligrams of cholesterol, and 130 milligrams of sodium.

Baconnaise is not exactly health food and has little to no nutritional value in the way of vitamins, minerals, or fiber. But the idea of baconnaise is that it’s a food product that tastes good and enhances the taste of other foods., not that it will add years to your life or improve your health.